What Digital Artists Need to Know About Inbound Marketing
- 6 minutes read - 1256 words
Table of Contents
Inbound marketing aims to build trust and credibility with potential customers/collectors rather than relying on traditional outbound marketing methods such as cold calling or advertising. Digital artists can use inbound marketing strategies such as creating a YouTube channel, Facebook groups, and Instagram hashtags.
What is inbound marketing?
Inbound marketing is a marketing strategy focusing on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw customers to your business rather than relying on traditional outbound marketing methods such as cold calling or advertising.
Inbound marketing typically involves creating and distributing valuable content to attract and engage potential customers. This content can take many forms:
- blog posts
- social media posts
- ebooks
- webinars
Inbound marketing also involves optimizing your online presence for search engines so that customers can easily find your business when searching for products or services you offer.
Inbound marketing aims to build trust and credibility with potential customers and establish your business as a valuable resource in your industry. By providing valuable content and experiences, you can attract qualified leads and convert them into paying/collecting customers.
Inbound marketing is a long-term strategy that requires consistent effort and attention, but it can be highly effective in driving customer acquisition and growth.
Nine examples of inbound marketing
- Search engine optimization (SEO): This involves optimizing your website and online content to make it more visible on search engine results pages. This can bring in customers searching for the products or services you offer.
- Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action.
- Social media marketing involves using social media platforms to connect with your target audience and promote your products or services.
- Email marketing: This involves sending targeted and personalised emails to a list of subscribers to promote your products or services and nurture leads.
- Influencer marketing involves partnering with influencers with a large and engaged following on social media or other platforms to promote your products or services.
- Referral marketing: This involves encouraging satisfied customers to refer your products or services to their friends and family.
- Lead magnets are valuable resources you offer in exchange for a prospect’s contact information. Examples include ebooks, white papers, and webinars.
- Landing pages are standalone web pages created specifically for marketing or advertising campaigns. They typically have a single focus, such as collecting email addresses or selling a product.
- Calls-to-action (CTAs): These are buttons or links that prompt the user to take a specific action, such as downloading a resource or signing up for a newsletter. They are typically used in conjunction with other inbound marketing techniques to drive conversions.
Nine examples of inbound marketing for digital artists
- Create a website or online portfolio: A website or online portfolio is a great way to showcase your work and attract potential customers. You can include examples of your past work, a list of your services and prices, and information about your process.
- Start a blog: Blogging is a great way to share your work and engage with your audience. You can write about your artistic process, share behind-the-scenes glimpses of your work, and offer tips and advice for other artists.
- Use social media: Social media platforms like Instagram and Facebook are great for sharing your work and connecting with potential customers, collectors, and other artists. You can also use these platforms to promote your services and events.
- Create an email newsletter: An email newsletter is a great way to keep in touch with your audience and promote your work. You can include updates on your latest projects, special offers, and exclusive content for your subscribers instead of an email newsletter, scheduled social media posts, or a service like Starbeam One .
- Offer online courses or workshops: If you have expertise in a particular area of digital art, you can offer online courses or workshops to teach others. This can be a great way to attract and engage potential collectors or customers. Depending on your style and preferences, in some cases, you might not be interested in teaching others your method.
- Participate in online art communities: There are many online communities for artists, including forums, Facebook groups, and Instagram hashtags. Participating in these communities can help you connect with other artists and potential customers.
- Create a YouTube channel: A YouTube channel is a great way to share your work and engage with your audience. You can create videos showcasing your art, explaining your process, and offering tips and advice. The competition on YouTube or TikTok is fierce. The algorithms are in-transparent. However, short videos „shorts“ could be very effective.
- Use search engine optimization (SEO): Optimizing your website and online content for search engines can help you attract potential customers searching for digital art. SEO for art is complicated, especially for abstract art.
- Create lead magnets: You offer valuable resources in exchange for a prospect’s contact information. You can attract qualified leads and build your email list by offering lead magnets. Examples of lead magnets for digital artists include:
- ebooks
- templates
- tutorials
Inbound Marketing Strategies
Attracting Strategies
Inbound marketing strategies that attract your target audience and buyer/collector personas are tied to content creation and development.
To attract your audience members on a deeper level through inbound marketing, optimize all of this content with an SEO strategy.
An SEO strategy will require you to target specific keywords and phrases related to your products or services, the challenges you solve for customers, and how you help target audience members.
This will allow your content and information to appear organically on the search engine results page (SERP) for the people searching for this information — also known as your target audience or the right customers for your business.
Engaging Strategies
When using inbound strategies to engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you.
When using these engagement strategies, inject information about the value your business will provide them with.
Specific engagement strategies may include how you handle and manage your inbound sales calls.
Focus on how customer service representatives handle calls from interested people and prospects.
Delighting Strategies
Incorporating intelligent, well-timed chatbots and surveys to assist, support, and request feedback is a great way to delight these people.
Social media listening is another essential strategy when it comes to delighting customers.
Lastly, the mark of an inbound strategy focused on delighting customers assists and supports customers in any situation, whether or not your business gets any value out of it.
Conclusions
Digital artists can take advantage of inbound marketing strategies such as:
- Making a website or online portfolio to display their work and attract potential clients.
- Launch a blog to disseminate your content and foster reader participation.
- A great way to stay in touch with your audience and spread the word about your work is to start a newsletter.
- Forums, Facebook groups, and Instagram hashtags are examples of the many online communities that artists can join to share their work and receive feedback.
- The best way to get your work out there and interact with your audience is to start a YouTube channel.